A pro color analysis runs $200–600 in person. Yours is instant, and comes with 50 try-on looks on your own photo — for a fraction of that.
How it works
Three steps to your colors
1
Take the 2-minute quiz
A few quick questions about your coloring, your style, and what you want more of.
2
Add one selfie
Natural light, no filters. It is processed securely and deleted within 30 days.
3
Get your palette instantly
Your season, your swatches, and what to wear, skip & buy — as a beautiful PDF and share card.
The method
Color analysis, in plain words
What is seasonal color analysis?
It is the method stylists use to find the colors that flatter you most. It reads three things in your natural coloring — undertone (warm or cool), value (light or deep), and chroma (soft or clear) — and matches you to a color season with a palette built around it. Done in person with fabric drapes, a session typically runs $200–600.
What is the 12-season system?
A refinement of the classic four seasons (Spring, Summer, Autumn, Winter) into twelve precise types — three variations of each, like Soft, True, and Deep Autumn, or Light, True, and Bright Spring. Twelve seasons means your palette is fitted to you, not to a quarter of the population.
How does Palettewell read it from a selfie?
Our AI looks at the skin, hair, and eye color in your photo, combines that with your quiz answers, and places you in one of the twelve seasons. You get the why in plain words — your undertone, value, and contrast — not just a label.
Good questions
Before you start
Is this a subscription?
No. You pay once — $49 — and everything is yours to keep: your report, your share card, and your try-on credits. We never charge you again unless you choose to buy more credits.
What exactly do I get for $49?
Your full 12-season color report: your season and the why behind it, your palette as swatches, the colors to skip, and makeup, hair & wardrobe direction — delivered as a polished PDF plus a share card, with 500 credits (50 looks) for the try-on studio.
Is my photo private?
Yes. Your selfie is processed securely on our servers, stored encrypted where only you can access it, and automatically deleted within 30 days. You can also delete it instantly anytime with the "Delete my photo now" button on your report page. We never build a face template, never compare your face to anyone else's, and never share or sell your photo. Your report keeps only your colors.
What kind of selfie works best?
Natural daylight, facing a window, hair off your face, no filters, and little or no makeup. That is what lets your true undertone come through.
How accurate is it?
We read your undertone, value, and contrast from your photo and quiz, and match you using the same 12-season method stylists use in person. It is style guidance to have fun with — not a clinical diagnosis — and photo lighting matters, which is why every order includes a free redo with a different photo.
Do my try-on credits expire?
No. Credits stay on your account until you spend them. A standard studio look costs 10 credits, and you can top up anytime if you run out.
Can men use Palettewell?
Absolutely. The 12 seasons describe natural coloring, not gender — the analysis, palette, and wardrobe direction work for everyone.
What if I disagree with my result?
Retake it. Every order includes one free redo — upload a different photo (better light helps) and we run the full analysis again.